Marek Farkas
BRIEF
Brand new owners of puppies or kittens usually do not know what a big responsibility it is in their lifes to become a "pet parent". Main purpose of this campaign was to help owners to make these first weeks in their lifes and lifes of their pets, as easy as possible, with food that cares of it all.
My first scribble of te concept with some initial headlines presented to client. This is how the whole thing started.
IDEA, EXECUTION and AWARD
When I come up with the idea for the campaign I was inspired by a work of Slovak photographer Miro Švolík, whom I remembered from my youth. It was a huge team effort to create these visuals, but it was worth all the sweat and time. This integrated campaign was a huge succes on the market around the world. At the end it was honored with CLIO HEALTHCARE AWARD in OUT OF HOME category in 2013.
SOME ARTICLES
