Autumn campaign for Česká Pojištovna

 

BRIEF

Brief from Česká pojištovna was simple - create campaign that would help position ourselves as the biggest and most reliable insurance company on the market. Even though they have more than 3 milion customers, they felt they are loosing relevance on the market.  

 

EXECUTION

My CD David Suda came up with interesting question: "How big your insurance company should be" and I come up with this solution, that after additonal development, was transformed into 2 visuals and TV Ad. Hope you will enjoy it! 

 

Creative Director: David Suda

Art Director: Marek Farkaš

Copywriter: Jan Rídl

Director: Robert Hloz

Photographer: Adam Bartas